Monitor PPC ads on major search engines to discover trademark misuse.
The Challenge for Your Business
And How We Can Help
The ability to target online consumers with search engine pay-per-click advertising has created an effective and cost efficient customer acquisition mechanism for online retailers. The ability for illegitimate sellers to abuse your intellectual property in these ads to mislead consumers has created serious concerns as well. The loss of potential customers and the negative effects to your brand from a poor customer experience can have true impacts to your bottom line.
The Solution - PAY-PER-CLICK ADVERTISEMENT MONITORING
Net Enforcer’s Pay-Per-Click (PPC) Advertisement Monitoring gives brand owners the information needed to protect their brand from the negative impacts of intellectual property abuse in pay-per-click ads. Our state of art technology and analysis by well trained staff find and investigate deceptive retail practices related to PPC ads. By monitoring PPC ads for client specified trademarks on major search engines, including Google and Yahoo!, we provide our clients with information on who is abusing their brand and potentially siphoning away their customers.
Other Brand Protection Services from Net Enforcers:
- AUCTION MONITORING - monitor the top online auction sites and initiate action to remove sellers that infringe on your brand rights.
- ONLINE CHANNEL MONITORING - monitor online retail and third party sites to detect selling abuses related to your brands and products.
- DOMAIN NAME MONITORING - monitor newly created domain names to help prevent abuses such as cybersquatting, kiting and traffic diversion.
- FORUMS, BLOGS AND NEWS SITES MONITORING - monitor online commentary, blog and news sites to capture what is being said about your products and your brand.
Optional On-Demand Services:
- INTERNET SCRUB - discover potential intellectual property violations and unauthorized sales of your product with a report created by searching auction and third-party sites.
- DEALER COMMUNICATIONS SERVICES - Utilize select dealer communication templates including verifications of dealer status, notices of claimed infringement and cease and desist letters, approved by your legal counsel, with information collected from monitoring services.
Key Service Elements:
- Discover online retailers who are using PPC ads to exploit your trademarks for their own benefit.
- Utilize detailed data to determine if the online retailer is undertaking other deceptive retail practices such as counterfeiting, grey markets and trademark and copyright abuse.
- Report detailed findings to your staff via our unique customer portal or alternative data feed.
