Discover online retail sites selling your products to investigate deceptive retail practices
The Challenge for Your Business
And How We Can Help
Many brand owners are aware of the extensive costs associated with brand abuses such as customer attrition, reduced customer acquisition, perceived product and customer service issues and relationship issues with key distributors. Before a brand owner can take action to stop brand abuse though, they need to understand who is selling their products and how are they selling them. Are unauthorized resellers utilizing your intellectual property such as trademarks and copyrights? Without knowing who is abusing your brand and how, you cannot protect your brand.
The Solution - INTERNET SCRUB
Net Enforcers’ Internet Scrub is a very cost effective first step to protecting the overall integrity of your brand. Net Enforcers’ extensive understanding of online scams and fraudulent practices enables us to provide you with the information needed to protect your brand. Our state of the art technology and analysis by our well trained staff find and investigate deceptive retail practices involving your brand.
Other Brand Protection Services from Net Enforcers:
- AUCTION MONITORING - monitor the top online auction sites and initiate action to remove sellers that infringe on your brand rights.
- ONLINE CHANNEL MONITORING - monitor online retail and third party sites to detect selling abuses related to your brands and products.
- DOMAIN NAME MONITORING - monitor newly created domain names to help prevent abuses such as cybersquatting, kiting and traffic diversion.
- PAY-PER-CLICK ADVERTISEMENT MONITORING - monitor PPC ads on major search engines to discover trademark misuse.
- FORUMS, BLOGS AND NEWS SITES MONITORING - monitor online commentary, blog and news sites to capture what is being said about your products and your brand.
Optional On-Demand Services:
DEALER COMMUNICATIONS SERVICES - Utilize select dealer communication templates including verifications of dealer status, notices of claimed infringement and cease and desist letters, approved by your legal counsel, with information collected from monitoring services.
Key Service Elements:
- Find unauthorized online retail sites to investigate deceptive retail practices involving your products.
- Utilize detailed findings on authorized dealers to help you maintain compliance on your policies.
- Report detailed findings to your staff via our unique customer portal or alternative data feed.
- On request, work with designated counsel to provide them details of our search results to assist in their enforcement actions.
