When middlemen discredit your goods

Fortune - April 28th, 2008

It seems counterintuitive, but Jon Jordan, CEO of Southern Audio Services (SAS) in Baton Rouge, wants to curb the number of dealers who are selling his car speakers.

Jordan understands that he can't handpick all his vendors, but he never expected the rise in unauthorized dealers that came with the e-commerce boom.

"A few years ago I decided to look for the SAS name on eBay (EBAY, Fortune 500), and it came up thousands of times," he says. "I thought, Holy smokes...more>